thumb-2021-02-022 This article is more than 3 years old

Canada Proud is Spreading Misleading Propaganda Claiming COVID-19 Vaccines Will Be Distributed According to ‘Skin Colour’

Right-wing Facebook page spreads misinformation in a video attacking public health authorities for prioritizing at-risk racialized communities

Claim: A video published by a right-wing Facebook page called “Canada Proud” is alleging that Prime Minister Justin Trudeau is “turning his back on science” and distributing COVID-19 vaccines “based on their race, not on their risk.”

The video cites a February 15 CTV News report and claims: “According to the Trudeau government’s guidelines, skin colour should decide when you receive the vaccine, over your age or medical history.”

“Trudeau failed in supplying vaccines for all Canadians and he must now pick and choose who receives the limited supply,” the video claims.

“We should be prioritizing vaccines based on scientific evidence to save the most lives. And right now that means prioritizing older people and those with medical conditions,” the video adds. “Prioritizing the vaccine based on race over risk will cost Canadian lives.”

Canada Proud asserts that an alleged race-based vaccination plan will result in more “lockdowns” and a higher “death count.”

Canada Proud (Facebook)


Rating: Canada Proud’s claim that the federal government has determined “skin colour should decide when you receive the vaccine, over your age or medical history” is misleading. While Canada Proud’s video does cite credible news reports, the claim misrepresents the original context in ways that invite social media users to draw false conclusions.


About the source: Canada Proud is a right-wing third party advertising group that is part of a network of “Proud” Facebook pages run primarily by Jeff Ballingall.

The page has failed multiple fact-checks. Last year, it falsely claimed Remembrance Day ceremonies were “banned” and misleadingly suggested “Winston Churchill” had been “removed from Google.”

Ballingall is a former Conservative staffer, Sun News Network employee as well as a Bay Street lobbyist who served as digital director for Erin O’Toole’s successful campaign for leader of the Conservative Party of Canada.

Ballingall is also a director and part-owner of The Post Millennial, a right-wing news site that has previously published articles written by fake journalists using false identities with computer-generated images.

How it spread: Canada Proud first shared the video on February 16. So far, the video has generate more than 2,900 interactions and 34,000 views on Facebook. It also picked up more than 400 interactions on Twitter.

The reality: Canada Proud’s video is a classic example of a racist dog-whistle and its claims are not supported by experts, public health data or sources included in Canada Proud’s own video.

The CTV News report cited by Canada Proud does not indicate that federal officials said “skin colour” should take precedence over “age” or “medical history” — instead, the report noted at-risk racialized communities “should also be prioritized”:

“Racialized communities disproportionately impacted by covid are another at-risk group. today, the National Advisory Committee on Immunization said they should also be prioritized.”

In February, NACI released new guidelines making a variety of recommendations, including that all essential workers as well as adults in “racialized and marginalized communities disproportionately affected by COVID-19” should be added to a list of groups eligible to receive vaccines in stage two of the rollout, a cohort that includes adults over the age of 60.

Stage one prioritizes adults over age 70, health workers, long-term care providers and adults in at-risk Indigenous communities.

Dr. Amit Arya, a palliative care physician in Toronto, said it’s “strange” to fixate on the prioritization of at-risk racialized communities.

“We’re all in the same storm, but we’re not in the same boat, and the pandemic has revealed the deep inequities that exist in our society, specifically with respect to racialized populations,” Dr. Arya told PressProgress.

Dr. Arya said one of the reasons racialized peoples are disproportionately affected by the pandemic is because many at-risk frontline workers hail from those communities.

“The vaccine rollout has to be countering those socio-economic factors,” Dr. Arya explained, noting that Ontario’s COVID-19 Science Advisory Table recently found that exclusively prioritizing age as a risk factor in the vaccine process won’t flatten the curve of new infections.

Last November, public health data showed Black residents in Ottawa were disproportionately affected by COVID, with similar trends among Indigenous and other racialized groups seen elsewhere in Ontario, Quebec, Manitoba and British Columbia.

The CTV News segment cited in Canada Proud’s video notes that in Manitoba, First Nations people account for 17% of COVID deaths in the province, as well as 33% of hospitalizations and 55% of ICU admissions.

In its guidelines, theNACI explains that in Ontario, “rates of hospitalization and ICU admission were 4 times higher for ethnically diverse populations compared to the least ethnically diverse populations, and mortality rates were twice as high.”

“We have to prioritize postal codes with essential workers, who are much more likely to be lower income and racialized,” Dr. Arya said. “These are the people that we’ve called heroes and depended on.”

Canada Proud’s claim that public guidelines are prioritizing “race” ahead of “age,” “medical history” or other risk factors is also false. In its vaccination guidelines, Canadians over the age of 80 were given first priority, followed by Canadians over the age of 70. The guidelines also take into account a variety of risk factors that are not limited to age or medical history to begin with, including occupation.

The CTV News segment cited by Canada Proud also notes NACI’s recommendations are not mandatory and that “it’s up to the provinces to actually decide who gets the shot first.”

Some provinces have chosen to prioritize immunizing Indigenous Peoples alongside other vulnerable groups. Manitoba recently began vaccinating First Nations people aged 75 and over alongside seniors aged 95 and over.

BC is prioritizing Indingenous people aged 65 and over alongside seniors aged 80 and over in phase 2 of its mass vaccination plan.


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