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Post Millennial Journalist Was Created by a Computer and Linked to Foreign Propaganda Operation: Report

Right-wing website says it ‘stands by’ decision to publish the fake article by a computer-generated journalist

The Post Millennial, a right-wing website owned by Canada Proud’s Jeff Ballingall and members of Montreal’s wealthy Azrieli family, recently published the work of a journalist who is not human.

According to the Daily Beast, the Post Millennial is one of a number of “right-wing media outlets duped by a Middle East propaganda campaign,” which saw a “network of at least 19 fake personas” place opinion columns in right-wing news sites.

The fake article published April 9, 2020 by the Post Millennial casts a sympathetic light on anti-government protesters in Iraq and repeatedly emphasizes the need for a “new sense of Iraqi nationalism.”

Meet Joseph Labba:  According to his online biography on the Post Millennial, Labba is a “journalist and political analyst specializing in the Middle East.” He’s also apparently an advisor to NGOs and he holds an MA in International Affairs from the Lebanese American University.

There is also one other little detail you probably need to know about Joseph Labba: He’s not real — he is a computer generated persona.


“The fake contributors also appear to have used AI-generated avatars for a handful of their personas,” explained the Daily Beast.

“A high-resolution profile photo of the Joseph Labba persona, posted for an article at The Post Millennial, shows some of the telltale glitches commonly found in AI-generated faces.”

The report notes Labba authored an article in the Post Millennial as recently April encouraging Iraqis to take to the streets to protest the government.

Post Millennial

Dentist unimpressed with Post Millennial journalist’s teeth: “This mouth looks either fake or has some sad dental story behind it … The third tooth from the center does not look real to me. If you compare it with the canine on the other side it is obvious,” Dr. Leonard Kundel told the Daily Beast in a close analysis to determine if the Post Millennial journalist’s photo was computer generated.

“The two front teeth do not look like they belong in this mouth,” the dentist added.

Twitter suspends accounts: In response to the reporting, Twitter said it had suspended 16 accounts under its platform manipulation and spam policy.

“As is standard, if we have reasonable evidence to attribute any activity to a state-backed information operation, we’ll disclose them,” a Twitter spokesperson told CNET.

“Big fans of the United Arab Emirates”: The Daily Beast observed “the personas are also big fans of the United Arab Emirates and have heaped praise on the Gulf nation for its ‘exemplary resilience’ to the COVID-19 pandemic,” although they also note the personas have taken positions consistent with state media in Saudi Arabia and Egypt, as well.

Post Millennial insists fake article was “well-written”: The Post Millennial deleted Joseph Labba’s biography and article from its website Tuesday morning (archived copies are available here and here).

In a statement to PressProgress, Post Millennial Senior Editor Libby Emmons said: “It appears we were caught up in an operation involving false identities that involved 46 other outlets including The Washington Examiner and The Hill Times.”

Emmons added that “the submission was evaluated by a member of our editorial team and deemed to be a meritorious submission,” describing it as a “well-written, well-reasoned opinion piece about an important issue.”

“We stand by the decision to run it and we will be putting the piece back up shortly under The Post Millennial’s byline.”

[Daily Beast]



Update: This story has been updated to include comments from the Post Millennial which were received after the story was first published. 


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