thumb-2021-04-023
thumb-2021-04-023 This article is more than 1 month old
Explainer

What The Federal Budget Tells Us About the Liberal Party’s Upcoming Election Strategy

This week’s federal budget shows why the real battle to watch will be between Justin Trudeau’s Liberals and Jagmeet Singh’s NDP

In usual times, it’s been the Liberals’ strategy to simply stiff-arm NDP policy demands, using strategic voting appeals to undermine NDP support. But in 2021, with sagging support for Erin O’Toole’s Conservatives, that play isn’t possible.

Now the Liberals are on a new path as they search for an election majority – and that path will likely lead to continued policy skirmishes between the Liberals and NDP.

Since the mid-2000s, the deciding dynamic of federal politics has been the fight between New Democrats and Liberals. There was the orange wave of 2011. The red tide of 2015. And during the pandemic recession, the greatest tension has been due to NDP demands on the governing Liberals for more and faster help to Canadians.

This central dynamic of federal politics has recently been disguised by the second-place position of the Conservatives.

Weekend Report Email NewsletterGet PressProgress’ award-winning journalism sent to your inbox every weekend

But imagine a company with 37% market share that’s worried about losing its customers to its two major competitors, one with 27% market share and the other with 17%. You might be tempted to assume our market leader should be most worried about losing ground to the second largest – but that assumption would be wrong.

And that analogy goes a long way to understanding why, almost 30 years after the NDP first promised it and 50 years after it was first recommended, the NDP’s 2019 campaign pledge of $10 a day childcare is now on the agenda with the federal Liberals.

A recent poll from Innovative Research Group confirms what almost all other polls for months have shown. The Liberals lead with the Conservatives in second and the NDP third. But a deeper dig into the data shows why the Liberals’ largest fear is losing support to the NDP, not the Conservatives.


And that alone goes half-way to explaining the Liberals’ rediscovered commitment to childcare.

According to the IRG survey, only 12% of current Liberal supporters said their second choice was the Conservatives.

But the pool of possible Liberal-NDP switchers is three times larger. According to IRG’s data, 36% of Liberal supporters said if they switched to their second choice, they’d be voting for Singh’s NDP.

The market-leading company in our analogy would surely worry more about the competitor – even if it was smaller – that could walk away with 36% of its customers, rather than a bigger one that could only take 12% of them.

Innovative Research Group

The Liberals real adversary is the New Democrats. And in that fight, the Liberals have a distinct advantage – they are already ahead, and not by a small amount.
Political parties often use contrast to push voters to make choices.

In response to the budget the New Democrats have been pushing contrasts between themselves and the Liberals on a wealth tax on the ultra-rich, pharmacare and non-profit long-term care. Clearly, when push comes to even the smallest shove against the ultra-rich and politically-connected industries, there are places Liberals won’t go to appeal to NDP supporters. Without doubt, Singh’s party will probe those places with sharp contrasts to push swing voters to pick a side.

But the situation is different for the poll-leading Liberals. Mostly, they don’t want voters to make choices – they want them to stay where they are. Rather than contrast with the NDP, which might polarize switchers, sending some to the NDP, the Liberals are dulling down contrasts and projecting sameness. In their childcare gambit, they’ve even gone as far as to lift a central feature of the NDP’s plan: Its $10 per day price tag.

This is the first half of the explanation for the Liberal’s childcare manoeuvre. But there’s another half that explains why childcare is the tactic, and not some other policy push.

While the IRG poll doesn’t report on demographic differences, an Abacus poll released Thursday does: younger women are a key constituency for both the Liberals and NDP.

Abacus shows both support for both parties is concentrated among young voters, and the NDP’s support significantly concentrated among women voters. Younger women voters would feel the biggest benefit from childcare, and are likely over-represented among those NDP-Liberal switchers.

Due to weak Conservative support, the Liberals have been forced to skirmish with the NDP over policy. In childcare, Liberals are pitching to a key swing demographic, hoping it will do what the old tactic of strategic voting now can’t.

 

Help us protect Canadians by holding the powerful accountable.

Journalism is an important public service. That’s why PressProgress is prioritizing stories aimed at keeping Canadians safe and holding the powerful accountable during the coronavirus pandemic.

Please consider supporting our award-winning non-profit news organization so we can keep making a positive impact for Canadians.

 

Support Our Journalism
Politics & Strategy columnist
Tom Parkin is a national political commentator with a bluntly social democratic point of view. His byline has appeared in the Toronto Star, Postmedia, Maclean's and more.

Most Shared

thumb-2021-06-025 News

Doug Ford’s Government Cut Education By More Than Half a Billion Dollars, New Report Finds

More from Politics & strategy

Explainer

Why Jason Kenney is Playing Politics with the Horrific Legacy of Canada’s Residential Schools

View the post
Explainer

How Federal Leadership Can Help Establish Important Social Programs and Health Reforms

View the post
Explainer

Why is Erin O’Toole Pitching Conservatism to Working Class Voters?

View the post

Explainers

Power and democracy

Andrea Reimer

Why Canadian Politics Does Such a Bad Job at Reflecting Working Class Values

View the post
Politics & strategy

Tom Parkin

Why Jason Kenney is Playing Politics with the Horrific Legacy of Canada’s Residential Schools

View the post
Work & rights

Liz Walker and Shanice Regis-Wilkins

Here is What Everyone in Canada Needs To Know About How Collective Bargaining Really Works

View the post