eap-roadsign_thumb-1.png
eap-roadsign_thumb-1.png This article is more than 6 years old

After millions on ads, 43% of Canadians say they’ve never heard of Harper’s “Economic Action Plan”

According to an internal Department of Finance poll, close to half of all Canadians say they've never heard of Stephen Harper's "Economic Action Plan."

pressprogress-bannerad-watchourvideo.gif

Well that was a good use of our money, wasn’t it?

According to a newly disclosed internal Department of Finance poll, close to half of all Canadians say they’ve never heard of Stephen Harper’s “Economic Action Plan.”

And that’s after the former Conservative government blew over a hundred million dollars running ads promoting the darn thing.

EAP-chart.jpg

Out of 2,032 Canadians polled by Harris-Decima in June 2015 for the Department of Finance, 43% of Canadians said they’ve never even heard of “Canada’s Economic Action Plan.” Only 55% said they had.

The Harper government spent $7.5 million on Economic Action Plan ads in a pre-election ad blitz in May.

That’s on top of the over $100 million spent by the Harper government on Economic Action Plan ads since the 2009 recession, not to mention millions for Economic Action Plan road signs popping up next to highways and construction sites around the country over the last several years.

Previous internal polls showed few Canadians remembered seeing Economic Action Plan ads, with focus groups reporting “minimal unprompted recall of the Economic Action Plan (EAP) beyond vague references to having seen or heard ‘an ad’.”

Even fewer were able to name “any specific EAP measures.”

The June 2015 internal poll found that in addition to many Canadians being completely unaware of the existence of the Economic Action Plan, 64% hadn’t seen TV ads in the lead up to the last election and 75% saying the same about the radio ads.

Of those who had seen the ad, 25% identified “helping families” as “the main point” of the advertising, followed by “government self-promotion” (19%) and “don’t know” (19%). 

eap-point.jpg

Sounds like a pretty ineffective way to spend a hundred million dollars.

Photo: Finance Canada.

Our journalism is powered by readers like you.

We’re an award-winning non-profit news organization that covers topics like social and economic inequality, big business and labour, and right-wing extremism.

Help us build so we can bring to light stories that don’t get the attention they deserve from Canada’s big corporate media outlets.

 

Donate
PressProgress
PressProgress is an award-winning non-profit news organization focused on uncovering and unpacking the news through original investigative and explanatory journalism.

Most Shared

thumb-2022-10-02 Video

Pierre Poilievre Claims He’s a Friend of the ‘Working Class’. He’s Spent Years Attacking Canadian Workers.

Related Stories

Video

UCP Leadership Candidate Danielle Smith: Pay Workers With ‘No Skills’ a Lower Minimum Wage

View the post
Video

Far-Right Conspiracy Theorist Alex Jones Praises Conservative Leader Pierre Poilievre

View the post
News

Amazon’s Use of “Massive Loophole” in Labour Law Hinders Courier Union Drive

View the post

Explainers

Human rights & inclusion

Amira Elghawaby

Here’s The Problem With Hoping Corporations Will Be Socially and Environmentally Responsible On Their Own

View the post
Politics & strategy

Jeremy Appel

The battle of the PACs in Calgary’s municipal election

View the post
Politics & strategy

Jeremy Appel

27 Different Candidates are Vying to be Calgary’s Mayor. Here Are the Biggest Issues at Stake.

View the post
Newspapers always have a business section – why not a labour section? We’ve launched a free newsletter covering labour issues in Canada.
Get Canadian Labour News You Won't Find in Corporate Newspapers.
We’ve launched a free newsletter covering labour issues in Canada.
Get Canadian Labour News You Won't Find in Corporate Newspapers