Harper_thumb-1.jpg
Harper_thumb-1.jpg

Say it ain’t so! Four ridiculously partisan government ads we probably won’t see again

No more Pierre Poilievre vanity videos? Say it ain’t so. The Liberal government has just unveiled new rules it says are designed to limit use of public funds for partisan purposes in government advertising.   Under the new rules all government communications and advertising will have to conform to four criteria for non-partisanship:  They must be […]

May 16, 2016

PP.gif

No more Pierre Poilievre vanity videos? Say it ain’t so.

The Liberal government has just unveiled new rules it says are designed to limit use of public funds for partisan purposes in government advertising.  

Under the new rules all government communications and advertising will have to conform to four criteria for non-partisanship: 

  • They must be factual and explanatory;
  • They must be free from political parties’ slogans, identifiers, or affiliation;
  • The primary colour used in the ads cannot be the primary colours used by the governing party — so no red for Liberals, blue for Conservatives, or orange for the New Democrats;
  • Advertising is devoid of any name, voice or image of federal politicians.

Now, of course, the proof will be in the pudding.

Just hours after announcing the policy, the government found itself defending Justin Trudeau’s appearance in a federal campaign designed to promote Canadian tourism – something that seems at odds with the spirit of the new policy. 

And during the election campaign, the Liberals promised to appoint an advertising commissioner housed in the Office of the Auditor General to vet government ads for partisanship. Bringing in the AG sounded like a great idea – given the work of the Auditor General of Ontario in trying to clean up partisan ads in that province.

Since the election, the Trudeau government has had second thoughts, and the Advertising Standards Canada will now take on that role instead.

Nevertheless, the new rules could well spell the end of the kind of partisan advertising that became normal under the Conservatives. 

So, let’s revisit a few of the classics one last time.

1. Skippy’s vanity videos 

Who could forget?

In May 2015 Canada’s Employment Minister at the time, Pierre Poilievre, appeared in a series of cheesy, partisan videos to promote his pet projects. 

Filmed with the assistance of public servants being paid overtime by taxpayers, the ads represented a clear blurring of the lines separating partisan politics and non-partisan public service. 

In other words, if Skippy ever finds himself back in government, he may have to pursue his acting career on his own time. 

poilievre.jpg

2. Economic Action Plan billboards

These things sprung up like dandelions during the Conservative Party’s final years in office, as it spent an eye-popping $100 million on vague ads many Canadians didn’t even notice

Prominently featuring the colour blue, it’s unlikely the CPC’s favourite adverts would have passed the smell test under the new rules.

Screen_Shot_2016-05-13_at_4.30.25_PM.png

3. 24/Stephen 

Remember Stephen Harper’s  easily parodied “24/7” promo videos

Opening with a sweeping musical score and showing Harper going about his prime ministerial duties, the taxpayer-funded videos were swiftly removed from the Conservative Party’s website after PressProgress called them out. 

 

Harper_ad_1.jpg 

4. The invisible government program

Think of what you could do with $2.5 million…

That was the amount the Conservative government spent to advertise the Canada Jobs Grant, blanketing the airwaves during playoff hockey to promote the federal skills training program. 

Only problem? The program didn’t actually exist

If all government advertising must be now “factual,” fictional or aspirational programs won’t count. Including a line about being “subject to Parliamentary approval” wont cut it.

Screen_Shot_2016-05-15_at_10.30.48_PM.png

 Photo: YouTube 

Invest in our work

We break news and shine a light on stories Canada’s major media outlets miss. But we need your help to keep making an impact.

Subscribe to our Friday Newsletter

Too busy to follow the daily news? Get the inside scoop on the entire week’s news sent to your email inbox every Friday at noon.

Invest in our work

We break news and shine a light on stories Canada’s major media outlets miss. But we need your help to keep making an impact.

maximebernier-goldstandard_thumb-1.png
maximebernier-goldstandard_thumb-1.png

VIDEO: If he becomes Prime Minister, Maxime Bernier might switch Canada back to the gold standard

Wouldn’t it be nice if Canada’s 21st century economy worked more like a 19th century economy? It appears Maxime Bernier, who’s kicking off his bid to become Conservative Party leader on Sunday, thinks so. In fact, the Conservative leadership hopeful and occasional blogger says he’s very much open to the idea of linking Canada’s currency […]

May 13, 2016

pressprogress-bannerad-watchourvideo.gif

Wouldn’t it be nice if Canada’s 21st century economy worked more like a 19th century economy?

It appears Maxime Bernier, who’s kicking off his bid to become Conservative Party leader on Sunday, thinks so.

In fact, the Conservative leadership hopeful and occasional blogger says he’s very much open to the idea of linking Canada’s currency to the gold standard – a practice abandoned nearly a century ago.

“In most countries, money was linked to gold until the First World…