trudeau-strongmiddleclass_thumb
trudeau-strongmiddleclass_thumb
News

Number of Canadians Who Identify as ‘Middle Class’ Hits New 15-Year Low

Number of Canadians who self-identify as working class is nearly tied with those who self-identify as middle class

October 11, 2017

Two years after Justin Trudeau won an election on a promise to “grow the middle class,” fewer Canadians than at any time since the turn of the 21st century say they self-identify as “middle class.”

Over the same time period, the number of Canadians who self-identify as “working class” has “nearly doubled and is now approaching a tie in terms of size with the middle class.”

Those are the findings of a new Ekos Research poll surveying 4,839 people that found the number of Canadians who identify as “middle class” has declined from nearly 70% fifteen years ago, while 36.7% of Canadians now identify as “working class” – a gap of only 6.6%.

EKOS

What the pollster says

Here’s how Ekos describes their findings:

“How about class identification? At the outset of the century, almost 70 per cent of Canadians located themselves in the middle class. That number has dropped steadily (in both Canada and the United States) and our most recent sounding of 43 per cent is the lowest ever recorded. Just as importantly, the incidence of those in the working class has nearly doubled and is now approaching a tie in terms of size with the middle class.

If the middle class were the evergreen, most fertile political target of the past fifty years, this may be drawing to a close.”

The change appears to be driven by inequality

Looking at how people answered that question compared to how they view their own economic situation and prospects for the future, Ekos concludes one reason for the shift in how people self-identify their social class could be because the idea of the “middle class” is increasingly seen as a “smouldering wreck”:

“The essence of the middle class bargain was that hard work, innovation, and skill would yield a better future than one’s parents and that your kids, in turn, would do better. Get a secure job with benefits, buy a home, retire in security were the touchstones of the middle class bargain.

That bargain is now a smouldering wreck. Home ownership is increasingly elusive, as is a secure retirement. Consider the rather shocking statistics that only 13 per cent of Canadians think the next generation will do better than this one. That used to be the whole idea.”

How much of a “smouldering wreck” has the idea of the “middle class” become?

According to custom Statistics Canada data presented in a Broadbent Institute report a few years ago, Canada’s wealthiest 10% control nearly half of the country’s wealth while those in the middle control only 3.4% – in fact, the bottom 60% of Canadians control roughly 10% of all wealth.

Broadbent Institute

Here’s the big takeaway

The shift in how Canadians self-identify their social class could be a sign that growing economic inequality is leaving more and more Canadians disillusioned and pessimistic with the direction Canadian society is headed as a whole.

 

Invest in our work

We break news and shine a light on stories Canada’s major media outlets miss. But we need your help to keep making an impact.

Subscribe to our Friday Newsletter

Too busy to follow the daily news? Get the inside scoop on the entire week’s news sent to your email inbox every Friday at noon.

Invest in our work

We break news and shine a light on stories Canada’s major media outlets miss. But we need your help to keep making an impact.

netflix-tax_thumb
netflix-tax_thumb
Fact-Check

Netflix, Which Doesn’t Pay Canadian Taxes, Dismisses Tax Dodging Concerns as ‘Conspiracy Theories’

Let's take a look at what the online video streaming giant isn't telling Canadians about its taxes.

October 10, 2017

Netflix is lumping criticism about the company’s use of offshore tax avoidance strategies in with “conspiracy theories.”

The company launched an aggressive public relations campaign Tuesday aimed at containing fallout from a deal between the Government of Canada and the online video streaming service that would see Netflix pour $500 million over five years into producing Canadian content.

Except when she unveiled the deal to the Economic Club of Canada, Heritage Minister Melanie Joly also…